No doubt getting the best chef in town is important when you start your restaurant business, but it should be noted that people are attracted to a restaurant more than just good food. They want a dining experience, an escape from problems and everyday routine. Therefore, the atmosphere of your restaurant should project a feeling of friendliness and comfort, attractive to the customers and be interestingly different. This does not mean you have to spend exorbitantly on renovation. There are several solutions to ensure your restaurant business will be a profitable one.
You can start off by looking at the exterior design of your restaurant. The exterior design of your restaurant should be able to reflect the character of the locality, while still be different enough to attract attention. A prominent and well-designed sign will attract new customers. This can be achieved by having a creative wall panel at your entrance with your sign stands out for its unique design. You might want to consider including a display glass cabinet built into the wall panel to display some models of food served in your restaurant. An outdoor menu can be used to inform potential customers of your daily or weekly specials. This can increase the chances of potential customers stepping into your restaurant.
Next, you may want to take a look on the seating plan of your restaurant. Depending on the type of restaurant, you might want to think whether you should get a round table or a square one. For instance, round tables are more popular for fine dining room because it allows guests to converse with all other guests seated at the table without difficulty. On the other hand, square and rectangular tables can accommodate bigger groups when the tables are pushed together. Customers expect comfort, quality and beauty furnishing. This may include cushion bench seats. Many restaurants nowadays have a combination of round tables with built-in cushion benches, and square tables to accommodate different sizes of groups.
Lighting and choice of colour theme of your restaurant shouldn’t be neglected. Although the taste, texture and presentation of the food itself are obviously crucial, studies have shown that the overall enjoyment of a meal can either be enhanced or lessened by the surroundings in which it is eaten. For instance, red colour theme proved to stimulate appetite. It is more suitable for Indian restaurants, Chinese and Mexican ones. Light and neutral colour scheme suits restaurants like sushi bar, fine dining restaurants and minimalist food. It is not necessary to always use warm colours to stimulate your customers’ appetite. Researchers have found out that a tranquil atmosphere didn’t change what people actually ordered, but they were more satisfied with the quality of the food. A good eating-out experience will draw your customers back again and again.
Wall covering is another solution to contribute and enhance the overall atmosphere of a restaurant. Wood is an extremely versatile wall covering material. The inherent beauty of wood creates luxurious and warm atmosphere. You can choose other materials such as tile, cork, terrazzo, draperies, brick, stone and plaster that can change the feeling of the room and set the desired atmosphere of your restaurant. At times, the extent and quality of interior décor tells your customers that you placed many thoughts in ensuring good dining experience besides providing quality and good food.